27 July, 2016 - NME.com
Channel 4's controversial new dating show Naked Attraction has received numerous complaints following its premiere on Monday night (July 25).
The programme, which airs at the post-watershed 10pm slot, aims to investigate the so-called science of "raw primitive attraction" by making contestants choose prospect partners based on the appearance of their genitalia.
As The Sun reports, the series opener attracted 45 complaints to broadcasting watchdog Ofcom.
The report calculates that 282 shots of male genitalia were shown during the 48 minute duration and 96 female genitals.
READ MORE: Is Channel 4's Naked Attraction The Best Dating Show Ever – Or The Worst? Here's What The Internet Is Saying
A spokeswoman for Channel 4 responded to the news by saying: "This is a light-hearted and appropriately scheduled series which aims to demystify the rules of sexual attraction for the Tinder generation".
Meanwhile, pressure group Mediawatch UK said: "Never before have programme makers shown such blatant contempt for basic standards, with record levels of explicit nudity serving no particular purpose. It’s not even like the programme was any good to compensate."